All posts filed under: Community

If one thing is clear, film photography is not dead. We see it across genres, from commercial fashion photography to enthusiast communities. So, it’s perhaps not a coincidence that Negative Film Conversion has been one of our most requested features.  Last year, we got to it.   Now, let’s explore how the solution came to life, how it was designed, what needed to be right, and who we collaborated with to bring it to market.  Designing the feature: Capture sets the foundation  When scanning and converting film, the earliest decisions in the workflow have a lasting impact. That means the quality of the conversion depends heavily on how the negative is captured. To get the best starting point, the goal is to extract as much information as possible from the film, which means maximizing dynamic range and minimizing digital noise during scanning.  A camera-based scanning setup with a stable film carrier helps keep the negative sharp, while an even, consistent light source ensures uniform exposure across the frame. When the camera is tethered to Capture One, exposure warnings make it easy to immediately see whether a capture is over- or underexposed, …

AI needs no introduction. It’s wildly powerful. It ramped quickly and flooded every corner of our lives, and yes, a few big tech companies behaved like hooligans along the way, which naturally created fear, dread, and the sense that something precious was slipping away. But here’s the hard truth: AI has already been adopted.  Every single photographer we’ve spoken to in the past six months, and that’s hundreds of them, is using it. Not as a philosophical debate. Not as an existential threat. Just as a tool to run their business. To build mood boards. To finish images. To keep up. AI is reshaping photography at a pace we haven’t seen since the transition from film to digital. And this is uncomfortable. Profoundly uncomfortable. But if there’s anything we’ve learned from Patrick Fore, we need to “sit with the discomfort.”  So now the real question is: What future are we building toward?  Back to the Metal  When everything gets louder, the best photographers do something counterintuitive: They go quieter. They slow down. They find community. They create with more intention and honesty. Because the world doesn’t need less photography. It needs more.  More authorship, more …