Making Every Image Tell the Story
We followed art director Olivia Cho Lund as she captured her latest project, Finding You to Find Myself, a striking blend of surreal portraiture and deeply personal storytelling. We got the chance to see her own layered identity, and the collaborative energy of her team helped shape the project. Born and raised in Brazil, living in France, and now based in Denmark, Olivia has always carried a complex sense of self. But it was her Korean heritage, the “deepest hidden layer,” as she calls it, that inspired this journey. Along the way, she connected with Danish individuals who were subjected to adoption from Korea, people who, like her, navigate the intertwined paths of belonging and self-definition. “This project is an exploration of cultural identity, a red thread that weaves together immigrants, multicultural individuals, and those subjected to adoption, revealing one of the many facets that shape who we are: our Koreanness.” From makeup dusted with gochugaru, to gestures frozen mid-movement, to surreal camera effects revealing inner worlds, every detail was intentional. And every detail needed …