Life lessons from a pro: Joe McNally on capturing his imagination
Joe McNally has seen it all. Known for his technical skills and vast storytelling experience from shooting for the likes of LIFE, National Geographic, and Adidas, McNally has worked in over 70 countries on both journalistic and commercial assignments. In his new book, “The Real Deal: Field Notes from the Life of a Working Photographer”, he looks back at the past 40 years of his work and the stories, skills, and observations to come out of it. We talked to McNally about his book, how he ended up where he is today, the experiences and lessons he has gained along the way, and that time he brought a cow into the kitchen. Where did the idea for the book come from? There are many photographic books in the marketplace that show you the f-stop, the shutter speed, where to put the light, where to put the camera, it’s basically a blueprint for producing X type of result. This book is not that. The motivation for the book stems from being a photographer for a very …
